5 tips for fixing advertising campaigns

Running ads, spending money, but no results? You’re not alone. Many small businesses invest in paid search without fully optimizing their campaigns. Here are some quick tips to consider when troubleshooting to help turn things around for your campaign.

1. Check Your Targeting. Review your location and audience targeting, inclusions and exclusions. Are your ads showing in the right to the right audiences at the right time?

2. Review Your Keywords. Especially when using auto-bidding, exclude the low-performing terms and via negative keywords to block unqualified traffic. Are you spending mainly on keywords relevant to your brand?

3. Improve Your Ad Copy. Experiment to develop the clearest headlines and strongest calls to action (CTA's). Are your ads compelling?

4. Optimize Your Landing Page. Focus on mobile-friendliness and consider factors like page speed and the user journey. How is your on-page experience?

5. Track Events that Matter to You. Ensure you’re capturing the events that are right for you to understand what’s working. How are you measuring success?

Fixing a struggling campaign doesn’t always require starting over. Sometimes, it’s just about making the right adjustments.

Ready to take your campaigns to the next level? The experts at Xymera Consulting are here to help!